Minimum ad specifications
- .jpg is the preferred file format
- Landscape orientation, 1920 x 1080 pixels (16:9)
- Font: Proxima Nova. Contact ithelp@viu.ca if you require assistance acquiring font.
For a starting point for creating ads refer to the digital signage templates.
Contact VIU Strategic Marketing for assistance and approval if you are creating custom ad designs.
Ad content
Ads should be short. There is limited space on the signage for information and the ads display for only 15 seconds - so only the most important details should be included:
- Headline
- Description (brief, if necessary)
- Location
- Date and time
- short URL (we can create one that redirects to the actual one)
Additional high resolution graphics or professional quality photographs illustrating or emphasizing the event are allowable but should not detract from the message. Images subject to copyright should not be used.
Other considerations
Sample Ads